Make every image accessible & AI-visible

Alt text (alternative text) is a written description of an image that screen readers use to describe images to visually impaired users. Search engines like Google also use alt text to understand and index images. Without it, your images are invisible to both accessibility tools and AI assistants like ChatGPT. Over 55% of websites are missing alt text on their images — and with the European Accessibility Act (EAA) now enforced, missing alt text can result in fines up to €1M.

50 images per month, every month, forever. No credit card required. This covers most small blogs and personal sites. If you need more, our Pro plan ($9/mo) includes 1,000 images/month, and our Agency plan ($49/mo) is unlimited.

Yes. Every alt text is generated to meet WCAG 2.1 AA standards. We follow the W3C guidelines for descriptive, concise, and meaningful alternative text. Our AI has been specifically trained on accessibility requirements, not just generic image captioning.

Three ways: 1) JavaScript widget — add one <script> tag to your site, all images automatically get alt text. 2) REST API — POST image URLs to our API endpoint, get alt text back in JSON. 3) WordPress plugin — install from the plugin directory or upload the ZIP. Full documentation at /docs.

Images are processed in-memory and never written to disk. We don't store your images, we don't train on your images, and we don't share your data with third parties. The image is discarded immediately after alt text is generated. Our infrastructure is GDPR compliant.

130+ languages. You can generate alt text in English, Spanish, German, French, Chinese, Japanese, Arabic, and many more. The free tier supports English; Pro and above unlock all languages.

Yes. Our Agency plan ($49/mo) includes unlimited images, white-label API keys, and priority support. Perfect for agencies managing multiple client sites through the API, JS widget, or WordPress plugin.

We offer a more generous free tier (50 images/month recurring vs. 25 one-time), lower pricing ($9/mo Pro vs. $12/mo), and self-hosted AI infrastructure that gives us better margins and faster processing. Most importantly, our model is specifically fine-tuned for alt text quality — not generic image captioning. Try it free with 50 images/month, no credit card required.

Our AI is trained for accuracy, but no AI is perfect. We recommend reviewing generated alt text for critical or compliance-sensitive pages. You can always edit alt text directly in your CMS or HTML — our tool generates the initial draft, but you have full control over the final output.

On the Free plan, generation stops until the next billing cycle. On paid plans, you can set up automatic top-ups or upgrade to a higher tier. We'll send you an email when you reach 80% of your monthly allowance so you're never caught off guard. Unused credits do not roll over.

Yes. All alt text generated through our API is returned in the response and you own it. There is no vendor lock-in. You can cancel anytime and your existing alt text stays in place. For JS widget users, the alt text is written directly into your page's HTML.

Yes. If you're not satisfied with the quality of our alt text within 30 days of upgrading to a paid plan, contact us for a full refund — no questions asked. We're confident in our AI quality and want you to feel safe trying it.